It is the year 1998. Jimmy Page and Robert Plant have just released Walking into Clarksdale, their second album as a duo. Touring in support of the record, the 70s titans are playing sets laden with all manner of Led Zeppelin goodies. The world responds with – at best – muted interest.
Skip forward one decade. Kings of Leon have just released the UK’s second-biggest-selling digital single of all time, a breathtakingly stupid piece of macho bluster called Sex on Fire. Led Zeppelin’s December 2007 reunion show (basically Page and Plant again, only with bassist John Paul Jones on board) has been decreed the best thing that has ever happened in all recorded history.
So you’ve got to hand it to Alberta Cross: they’ve got good timing.