Born David Jones, the Londoner who would become David Bowiemade a career out of his chameleon-like tendencies and his relentlessly futuristic vision. Though he began in a rather non-rock mode, recording whimsical, Anthony Newley-ish pop tunes, he soon graduated to a more personal, idiosyncratic style. His first major hit, "Space Oddity", set the tone for much of what was to follow, with it's sci-fi theme, avant-popsound and the evocation of alienation that would be often reprised in Bowie's career. Throughout the '70s, Bowie adopted and discarded personas and musical styles at a breakneck pace; from futuristic folk-rocker to androgynous glam-rock god to post-modern soulster and beyond. Along the way, his carefully chosen image and techno-friendly sound influenced everyone from Lou Reed (who Bowie produced) and Roxy Music to Gary Numan and ABC.