iamamiwhoami is an electronic music and multimedia project headlined by Swedish singer-songwriter Jonna Lee. Videos released from the project's YouTube channel have spread virally. The first clip was uploaded on December 4, 2009, and was forwarded to a number of music journalists and blogs. Another two short videos followed. Chris Cantalini and MTV writer James Montgomery reported about iamamiwhoami, fueling speculation online. iamamiwhoami's fan base is mainly constitutes of listeners from Europe and Latin America.
The project currently consists of three series of music videos and a feature length concert video. The number series, highly stylized teaser videos, set the tone of the project, established several mysteries, and served to foreshadow the projects' complete songs. The letter series is the equivalent of a studio album containing fully realized singles. (Released on iTunes and Amazon.com, each single also bears the phrase "To Whom It May Concern." Several official remixes of the letter songs have also been released.) The letter series "BOUNTY" serves as the core of the project. The final set of videos, the date series, set up the webcast concert on November 16, 2010 and asked fans to elect one of their own to attend the concert. On November 16 at 12:15 CET "In Concert" was webcast; it was removed approximately 4 hours later.
iamamiwhoami is notable not only for its artistic multimedia output, but also the creators' leveraging of social technology (YouTube) and phenomena (viral videos, crowdsourcing) to disseminate their music and music videos.
In June 2011, iamamiwhoami was confirmed to be appearing at the annual Way Out West Festival in Gothenburg, Sweden on 12 August 2011. iamamiwhoami was also discovered to be officially signed to D.E.F. Management, who is known for recording artists Moby, Röyksopp, Kleerup, Fever Ray, and Robyn.
In 2012, iamamiwhoami is revealed to be signed to Cooperative Music, a group of independent labels. Cooperative Music Italy posted on Twitter that the group will be releasing an audio-visual album on June 22, 2012.