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Ernest Jenning Record Co. is proud to announce the release of The Black Hollies third full-length album, Softly Towards The Light, due on October 6th. In conjunction with the album release the band is excited to be hitting the road this fall, starting in September with Benjy Ferree, and with more dates still TBA.

With Softly Towards The Light, The Black Hollies expand upon a sound that Rolling Stone described as "guitar heroics and psychedelia that would bring a smile to Brian Jones' face". The album kicks off with the energetic opener "Run With Me Run" and instantly drops into the floor-shaking stomp of "Gloomy Monday Morning" constructing walls of organ and cymbals that ride upon a bouncing bass line. "Lead Me To Your Fire" drives with blistering guitar solos that build to an energetic fever pitch, and on "How Did We Get Here" and "Everything's Fine" the Hollies display a newfound versatility, slowing things down with breathy vocals and backup harmonies that drift over shimmering guitar and keys.