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U2 will be rocking arenas in a whole new way this fall.
The band's "Elevate" will make an appearance in "NBA 2k13," the latest installment of the popular basketball gaming franchise -- as part of a soundtrack curated by the game's executive producer, Jay-Z.
"I'm not sure if they've ever been in a video game," 2K Sport's vice-president of marketing, Jason Argent, told Billboard.com. (The band came close in 2001, when the track made the soundtrack of "Lara Croft: Tomb Raider" -- the game's big-screen adaptation.)
Jay brought a number of diverse artists to the game soundtrack, ranging from indie rock (Phoenix, Dirty Projectors) to electro (Daft Punk, Justice) to hip-hop, with classics such as Nas' "The World is Yours" and Eric B. and Rakim's "I Ain't No Joke" sharing time with a number of hits from Hov himself. The Throne collaborator Kanye West makes several appearances, with "Amazing," "We Major" and recent track "Mercy" -- and Coldplay adds to the arena-rock contingent with "Viva La Vida." It's the latest curatorial project for the MC, who is also directing the Philadelphia Made in America festival this September.
Jay-Z Adds Drake, Run DMC to Made in America Lineup
But according to Argent, Jay's involvement extended well beyond the music.
"Jay is completely obsessed with authenticity," he said. "So right off the bat, he said 'Look, I love this franchise and I love this game, but if you want me to be involved, I need to be truly involved. I want to actually help make this game."
The hip-hop mogul gave input on what Argent dubbed "what happens off the court," making his mark on intro and outro videos, game menus and more. Just don't look for a digital Jay sitting in the stands, cheering on his Brooklyn Nets.
"We wanted him to truly be involved from a behind-the-scenes production standpoint," Argent said. "[With] his involvement within the league, he brought such a level of understanding to what we were trying to accomplish… I think the final product will reflect that level of excitement that he had."
The game is due Oct. 2 from 2K Sports. See the "NBA 2K13" track list below.
The band's "Elevate" will make an appearance in "NBA 2k13," the latest installment of the popular basketball gaming franchise -- as part of a soundtrack curated by the game's executive producer, Jay-Z.
"I'm not sure if they've ever been in a video game," 2K Sport's vice-president of marketing, Jason Argent, told Billboard.com. (The band came close in 2001, when the track made the soundtrack of "Lara Croft: Tomb Raider" -- the game's big-screen adaptation.)
Jay brought a number of diverse artists to the game soundtrack, ranging from indie rock (Phoenix, Dirty Projectors) to electro (Daft Punk, Justice) to hip-hop, with classics such as Nas' "The World is Yours" and Eric B. and Rakim's "I Ain't No Joke" sharing time with a number of hits from Hov himself. The Throne collaborator Kanye West makes several appearances, with "Amazing," "We Major" and recent track "Mercy" -- and Coldplay adds to the arena-rock contingent with "Viva La Vida." It's the latest curatorial project for the MC, who is also directing the Philadelphia Made in America festival this September.
Jay-Z Adds Drake, Run DMC to Made in America Lineup
But according to Argent, Jay's involvement extended well beyond the music.
"Jay is completely obsessed with authenticity," he said. "So right off the bat, he said 'Look, I love this franchise and I love this game, but if you want me to be involved, I need to be truly involved. I want to actually help make this game."
The hip-hop mogul gave input on what Argent dubbed "what happens off the court," making his mark on intro and outro videos, game menus and more. Just don't look for a digital Jay sitting in the stands, cheering on his Brooklyn Nets.
"We wanted him to truly be involved from a behind-the-scenes production standpoint," Argent said. "[With] his involvement within the league, he brought such a level of understanding to what we were trying to accomplish… I think the final product will reflect that level of excitement that he had."
The game is due Oct. 2 from 2K Sports. See the "NBA 2K13" track list below.
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