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Bread was one of the most popular pop groups of the early 70s, earning a string of well-crafted, melodic soft rock singles, all of which were written by keyboardist/vocalist David Gates. A session musician and producer, Gates met in 1968 guitarist/vocalist James Griffin, who had already released a solo album called Summer Holiday. Griffin hired Gates to produce a new album, and the pair soon became a group, adding guitarist/vocalist Robb Royer from the band Pleasure Fair, who Gates had produced early in its career. The trio soon signed with Elektra Records, becoming one of the labels first pop bands. Naming themselves Bread, the group released its self-titled debut album in late 1968. Although it was filled with accessible, melodic soft rock that became the bands signature sound, the record had no hit singles.